Carrefour Marinopoulos, the leading retail brand, selected i-DOCS Personalized Interactive Communications & Automated Marketing platform, to enhance its loyalty programs and run electronic catalogue campaigns with shopping list function to attract customers’ attention and measure recipient’s readability and reaction, via an innovative communication method that engages customers and fully exploits modern technology’s vast capabilities. In this way Carrefour has the ability to easily collect clear information about the effectiveness and responsiveness of their catalogues.

Results and feedback were straightforward, even after the very first campaign run; customers embraced the new e-catalogue with enthusiasm and added thousands of products in their shopping lists that offered Carrefour marketers more options and data to “play with” to achieve campaign management optimization and customer engagement.