SegmatiX is a campaign management product that allows non-technical users to create personalized documents or transactional content.
Segmatix runs campaigns resulting from correlating customer data and related content, which can be delivered both electronically and in printed form.
SegmatiX supports 3 types of campaigns:
Marketing Campaigns
As a standalone marketing campaign tool, SegmatiX allows marketing users to upload custom recipients’ lists, partition the recipients into segments (by using list’s variables), design the e-mail template for each segment and dispatch the e-mail to its recipients.
Transactional Campaigns
Combined with i-DOCS OM, SegmatiX creates personalized e-mails and SMS for i-DOCS. Transactional Campaigns are like Marketing Campaigns for the segmentation and personalization of the e-mail body or SMS text, except that the variables for the segmentation are exposed from i-DOCS, which is the system that dispatches personalized e-mails or SMS to the appropriate recipients.
Document Campaigns
Combined with i-DOCS OM, SegmatiX uses Document Campaigns to create personalized documents. Segmentation and personalization of the documents’ elements, is based on exposed i-DOCS variables, which is the system that dispatches personalized documents to the recipients. By accompanying i-DOCS OM with SegmatiX, an organization can benefit from:
- Dynamically redesign of document/transactional templates, reducing time-to-market.
- Effectively differentiate the document’s layout, images and text per rules created, based on document metadata and variables.
- Incorporate profile-based priorities in messages.
